Roseur aims to take some of the strain out of the floristry industry by focusing on seasonal fresh blooms and dried flowers for a more sustainable approach.

Emphasising movement, form and seasonal materials Roseur's style references nature heavily,

showing the same respect to foliage and dried materials as it does to standout flowers.

Sophie has a background in sculpture and fine art which informs a lot of her practice with flowers.

Learning gained from art now pushes her use of colour and form in floristry.

Blog posts

  1. Why Roses Are the Perfect Valentine’s Gift: A Timeless Expression of Love

    This Valentine's Day, express your love with the timeless beauty of roses. Discover why roses are the perfect gift—from their rich symbolism to a stunning variety of colors. At Roseur, located in Coal Drops Yard, Kings Cross, you can explore our exquisite selection of roses for pickup or visit our special pop-up shop at Kiosk N1C. Make this Valentine's Day unforgettable with a beautiful bouquet that speaks from the heart!

  2. Top 5 Flowers for Valentine's Day: Make Your Loved One Smile

    Looking for the perfect flowers to impress your loved one this Valentine's Day? Discover the top 5 flowers that speak volumes of love and affection, including timeless red roses and stunning hydrangeas. At Roseur in Coal Drops Yard, Kings Cross, we offer exquisite arrangements for pickup or same-day delivery. Make this Valentine’s Day truly special with a thoughtful bouquet that captures your feelings!

  3. What You’ll Learn at Our Roseur Flower School in Kings Cross: The Art of Sculptural Floral Design

    Learn the art of sculptural floral design at Roseur Flower School in King’s Cross. Explore innovative techniques, master structural frameworks, and draw inspiration from modern trends and nature. Perfect for beginners, professionals, and creatives, our classes provide hands-on experience to transform flowers into breathtaking artistic expressions.